小渠道发展促进图文印刷的新格局

每个图文快印企业都希望获得一些大渠道，这是可以理解的。问题是大渠道毕竟有限，如果目标寡、争者众，必然增加竞争成本、减少成功希望。因此，争取渠道要实事求是，宜大则大、宜小则小，不要死盯着大的不放。小渠道虽然价值小，但数量多，加在一起仍然价值可观。图文快印企业更要重视小渠道。

Each photo express companies want to get some channels, this is understandable. The problem is that the big channels are limited. If the goals are few and the people are contending, the cost of competition will be increased and the hope of success is reduced. Therefore, for the channel to be realistic, should adapt to its big big, not stare big on. Small channels, small in value, but with a large number, are still valuable. Graphic printing enterprises should pay more attention to the small channel.

要重视未来渠道建设

Pay attention to the construction of the future channel

企业的产品要提前开发，技术要提前开发，渠道也要提前开发。渠道形成需要一个过程，现上轿现扎耳朵眼儿未免有点仓促。提前开发渠道，可以做些舆论先行工作，可以先交一些朋友，也可以跟现有客户打一声招呼。总之，不要等水来了再开道。

The product of the enterprise should be developed in advance, the technology should be developed ahead of time and the channel should be developed ahead of time. The formation of the channel needs a process, and now it is a little hasty. Early development channels, can do some public opinion first work, you can first make some friends, and can also play with the existing customers to call a greeting. In short, do not water to clear the way.

开发渠道要慎重

The development channel should be prudent

经营渠道客户的是人，而人是理智的动物，是感情的动物。不要轻易跟客户谈重要产品或服务，更不要跟重要客户轻易谈重要产品或服务。在他不了解你及你的产品或服务之前，在他不信任你及你的产品或服务之前，在他与你没有一点感情之前，谈什么重要都没有意义。非但无益，反而有害，因为你已经给他留下了浅薄的印象，以后再说什么都不灵了。

The customer is the person who manages the channel, and the human is the rational animal and the emotional animal. Do not easily talk to customers about important products or service transactions, and not to easily talk to important customers of important products or service transactions. Before he knows you or your product or service, before he doesn't trust you or your product or service, before he has no emotion with you, it's meaningless to talk about any important transactions. It is not beneficial, but harmful, because you have left a shallow impression on him, and after that, you have nothing to do with it.

开发渠道也要定位

Development channels should also be located

客户们都很忙，越是重要客户越忙。有时，他们忙得站着跟你说话，催问你有什么事情，很难忍受你唠唠叨叨。因此，你必须学会跟他们说话少而精，用一句话把自己产品或服务的特点说出来，用一句话引起他的欲望。只要他对句话感兴趣，后面的话就容易听进去了。这就是所谓的“定位”。广告要定位，开发渠道也要定位。

Customers are busy, and the more important they are, the more busy they are. Sometimes, they are busy standing talking to you, asking you what is hard to endure, nagging you. Therefore, you must learn to speak with them less, it is best to use a word of their products or service features to speak out, the best caused his greatest desire in one sentence. As long as he was interested in the first sentence, the later words were easy to listen to. This is the so-called "positioning". The advertisement should be positioned and the development channel should be located.

善用互联网开发渠道

Making good use of the Internet development channels

互联网是个宝贝，越来越多的公司有越来越多的渠道是借助互联网开发出来的。开发渠道不就是要跟人见面说话吗?借助互联网，除了不能见面，什么话都能说。说不拢就散，说得拢就见面，事先根本就用不着出差，这能省多少时间与费用?当然，隔着互联网谈生意更需要对人的识别能力。

The Internet is a baby, and more and more companies have more and more channels developed through the Internet. The development channel is not to talk to people to meet? With the help of the Internet, in addition to not meet, anything can be said. If we can't talk about each other, we can hardly meet each other. We don't need to travel in advance. How much time and cost can it save? Of course, it's more necessary to identify business across the Internet.